The China Market
The China economy has developed rapidly since its entry to the WTO and beauty products have become a daily necessity for many as their quality of life improves. The annual sales of beauty and cosmetic products in China has attained over RMB 50 billion and the annual growth rate is in the double digits.
Following WTO entry, the import tariffs on beauty and cosmetic products have also been lowered every year, from 55% before the entry to the present 10~15%. This has opened up a massive market of 1.4 billion people for foreign companies.
- Do you want to learn more about China’s beauty and cosmetic market?
- Do you wish to popularize your brand in this massive market?
- Do you plan to sell to the China market?
- Do you wish to look for a business partner, an agent or invest in a factory?
All these can be achieved by participating in the Guangzhou International Beauty & Cosmetic Expo!
The Best of Beauty in China
The Guangzhou International Beauty Expo was the earliest beauty and cosmetic trade fair in China and it is of the largest scale, has the highest number of exhibitors, the widest range of exhibits, the best decorated stands and the richest programme of seminars, performances and complementary events. Most importantly, it attracts the largest number of buyers from all over China and neighbouring countries. It is regarded by many in the industry as the most ideal and effective marketing platform - your shortcut into the Chinese beauty and cosmetic market.
Exhibitors are composed of producers and distributors of skin care products, cosmetics, hair, natural health and nail products, equipment and tools for the beauty salon, daily cares and sanitation products, ladies’ under garment, accessories, perfumery, essence, flavor, packaging material and equipment, raw material; processing enterprises; beauty training schools; professional magazines, websites, advertising companies etc. Exhibitors of such diversity and profession collectively serve as a magnet drawing professional attendees.
The extensive experience of the Organizers meant foreign exhibitors can enjoy one-stop professional service which includes: import declaration, commercial checks and transportation, assistance with cosmetic import licenses required by the Ministry of Health, matching with suitable Chinese partners, dealing with intellectual property and other economic issues etc.
The Ideal Location
The Guangdong province has been the centre of manufacturing for beauty and cosmetic products in China since the 1980s, it is the birthplace and cultural hub of the local beauty and fashion industries, and the entry point for many international companies seeking a beach head into the China market.
Of the 3,800 producers of beauty, hair, cosmetic, personal daily care and toiletry products in China, 1,500 are found in the Guangdong province, across cities like Guangzhou, Shantou and others. These are collectively responsible for 70% of the output in China. Guangdong has the most mature industry supply chain and the best infrastructure compared to other provinces, and offers the most comprehensive business environment for the beauty and cosmetic industry.
Being the strongest Chinese province in economy and trade, and historically the earliest port to open up to the rest of the world, Guangdong is the ideal place for your investment.
In 2009, Guangdong’s GDP was 3,776 billion RMB, one-seventh of the country’s, retaining the top position it has occupied for the last fifteen years and surpassing that of Hong Kong and Singapore. The per capital GDP was US$5,700, fiscal revenue 443.2 billion RMB, import and export trade totaled $400 billion which was a third of China’s total, and for the twentieth year, the highest realised foreign direct investment amongst Chinese provinces - US$12.9 billion. Moreover, the accumulation of wealth by local governments and individuals in Guangdong is accelerating. Average local government revenue is budgeted at 180.6 billion RMB, total savings deposit has reached 2027 billion RMB and per capital disposable income in the province is 14,770 RMB. These are proof of Guangdong’s premier position in investment and trade.
The Local Support
Ranked a key event by the Economic & Trade Commission of Guangdong Province, the Guangzhou International Beauty Expo enjoys the unique and unreserved support of the local governments and authorities.
Guangzhou, a city with convenient traffic, the wide reach of its telecommunication structure, and mature business environment is able to provide participants the best conditions for a trade show. This is further strengthened by the assistance rendered to the Organisers by all levels of the provincial and city governments to ensure the efficient, convenient, effective and safe conduct of the fair.
The International Approach
The cooperation with Cosmoprof Asia Ltd (CAL) optimizes and strengthens Guangdong Bomei Exhibition Co Ltd’s organization capabiliity.
Established by UBM Asia Ltd and BolognaFiere, CAL organises Cosmoprof Asia in Hong Kong, which is a geographical extension of Cosmoprof, the top beauty trade show initiated in 1967 and organised by BolognaFiere annually in Bologna, Italy. The long history of the brand and the large number of exhibitors and products it attracts earned Cosmoprof worldwide renown and prestige. In 2007, the exhibition has a net exhibition space of 86,840 sqm, with 2,176 exhibitors from all over the world.
After twelve years, Cosmoprof Asia has evolved into the premier professional beauty industry event for the Asia region. This congregation of top brands and exceptional quality has become an annual pilgrimage for buyers in the industry.
With this cooperation, the Guangzhou International Beauty Expo will be able to attract more international participants and visitors, creating more opportunities for overseas and Chinese businesses to meet, interact, exchange information and forge collaboration. The Guangzhou International Beauty & Cosmetic Import-Export Expo will also be more professionally organized, better managed, and increase in scale, and so stimulate the growth of this industry in China, infusing new concepts of beauty, marketing and promotion, and boosting product development.