Time: 9 March, 2010, 14:45 - 15:45

Venue: Design & Innovation Area (Hall 9.2)

Speaker:  Federico Restrepo

What is the design purpose? What is the methodology?
The lecture will explain some cases chosen from worldwide.
Why to do a genuine corporate and don't copy another?
Why to produce a genuine design and packaging?
Codes and Brand positioning. What is the goal?

Design is more a communication tool than just a mood tool.

Click Here to learn the bio of Federico Restrepo