GUANGZHOU INTERNATIONAL BEAUTY & COSMETIC
IMPORT-EXPORT EXPO – SPRING 2009
China Import And Export Fair Pazhou Complex Area B, Guangzhou
9-11 March 2009
Successful 30th Guangzhou Beauty Expo
The Guangzhou International Beauty & Cosmetic Import-Export Expo (also known as Guangzhou Beauty Expo), recognized as the most established and dynamic beauty industry trade event in China, successfully ran its Spring 2009 show, the 30th edition, from 9-11 March at the China Import & Export Fair Pazhou Complex. Close to 2,000 exhibiting companies and brands displayed a wide spectrum of beauty and related products in six halls.
Guangzhou Beauty Expo received very enthusiastic visitor response to its Spring 2009 show. Despite the current economic environment and one less show day, the fair broke its record with 217,119 visitor entries, up 7% over the last event in September 2008. 93% of the visitors came from mainland China. Of these, 60.2% were from the Guangdong province, visitors from all other Chinese provinces make up the rest. These ratios are consistent with the Guangdong province being the centre of manufacturing for beauty and cosmetic products in China, and its importance as the national trading hub and distribution centre.
The success of the 30th Guangzhou Beauty Expo is evident from the compliments received from exhibitors:
Ms Qiuxia Huang – Marketing Manager, Office International Make Up
“Our announcement on colour cosmetics attracted a large audience and we achieved excellent results. Such activities stimulate the entire exhibition. ”
Ms Jinjun Du – Sales Manager, Zhejiang Ningbo Yunwu Plastic Co., Ltd
“The business environment in this exhibition has greatly improved. Despite the venue being further outside the city centre (compared to the former venue), it did not stop our clients visiting us at the fair.”
Mr Sirong Li – Vice GM, Guangzhou Compathy Bio-Tech Co., Ltd
“The magnificent and modern exhibition venue, and the systematic product sectorisation, created an excellent business platform which made our participation very fruitful.“
Mr Tuping Liu – Vice GM, Pally Ltd
“Guangzhou Beauty Expo is even more professional than before. It allows us to meet many trade buyers and is the best platform to promote our brands.”
l Better Environment in New Venue and Greatly Improved Onsite Services
Both exhibitors and visitors are now familiar with and getting used to the environment at this new venue after two editions of the Guangzhou Beauty Expo being held here. The better space design of the Pazhou Complex has enabled more exciting and engaging displays, and the product sectorisation makes sourcing easier for buyers.
To make the environment even more conducive, the Organisers provided a complimentary VIP Lounge where exhibitors and VIP buyers could take a break, check their emails or have a comfortable place for business talks. Each buyer delegation was given its own private meeting lounge, and Prime area exhibitors enjoy the privileged use of onsite meeting rooms Member of the media meanwhile had a fully-equipped press room with computers and internet access and interview facilities. Ample coffee areas were also located in various halls for the convenience of participants.
l Gathering International Brands, National and Group Pavilions in Hall 10.3
Hall 10.3 hosted group participation from Australia, Korea, Singapore, and the Hong Kong and Taiwan regions alongside international brands from Cyprus, France, Germany, Israel, Japan, Russia, Spain, Switzerland, Turkey, UK, USA and Vietnam, together showcasing the most innovative products and the best international trends. With the support of the Spa & Wellness Association Singapore (SWAS), exhibitors from Singapore participated in Guangzhou Beauty Expo in the form of a pavilion for the very first time. The objective is to foster collaboration between the spa industries in the two countries, and to raise the professionalism of the spa industry in Asia through combining their mutual strengths.
l Traditional Chinese Medicine (TCM) Pavilion address a Growing Trend in the Beauty industry
Another highlight was the TCM Pavilion. This special sector has shaped well to become a unique spot in the show, disclosing the secrets of traditional Chinese medicine and their application to beauty. In the spotlight was the Dong-E E-Jiao Group, the famous traditional brand for dietary nutrition in China, which was marking its formal entry into the professional beauty market through their participation in Guangzhou Beauty Expo. Inner Mongolia’s San Zhu Liang launched their “Triple Grain Healthy Kitchen” to expound on the beauty essence in different grains. Yunnan’s Hani Yangsheng displayed the best of the province’s herbal products.
l VIP Buyer Programme
Through the influence and extensive network of the Guangdong Beauty & Cosmetic Association, Guangzhou Beauty Expo mobilized over 820 key trade buyers from across China to participate in the VIP Buyer matching programme. These national/provincial distributors and agents hail from provinces like Xinjiang, Inner Mongolia, Gansu, Ningxia, Qinghai, Shaanxi, Shanxi and Liaoning. The organisers provided them with personal assistants and private meeting lounges, and assisted these buyers in every way to facilitate contact with exhibitors, locate the products and enterprises they were interested in, and to engage in meaningful business discussions.
Mr Lingping Li - Taiyuan Aihui Trading Ltd
“At the fair, we signed a new distribution agreement with a Swiss brand, we hope it will bring us good return.”
Mr Xiaojun Quan - Maxchen Beauty & Hair Trading Ltd
“Quite good indeed, we were able to find mid to high-end hair products and watch the hair shows. Many hair brands and their philosophy were on display. We hope the show will continue to attract many overseas professional hair brands, so that local distributors and salons can further understand the professional philosophy from the west.”
Ms Mengjun Zhang - Nanjing Mengjun Cosmetics Ltd
“The image of Hall 10.3 was very high-end, the impression was very good.
Ms Yang Lu - Luyuna China Co., Ltd
“The match-making programme was very useful for me. At such a large exhibition, it would takea lot of time to find the right products. Through the match-making activity, we received product information prior to the fair and were immediately directed to the person-in-charge when I arrived. The purposeful discussions saved a lot of time, and greatly improved the efficiency of our visit."
l High Demand for Personal Care and Hair Products
Located on the same level, Hall 9.2 for Personal Care and Toiletry products and Hall 11.2 for the Hair sector enjoyed high visitor flow over the three show days. Exhibitors were extremely pleased with the active trading records. To cater to the strengthening demand in the personal care and hair markets in China, the Organisers will implement a series of promotional programmes to grow these sectors in the show.
l Special Events Received High Acclaim
Guangzhou Beauty Expo is known for its rich calendar of special events. The fair is therefore not only a major showcase of beauty products but also the weathervane for beauty trends in China.
Enticing Hair Shows to Present Style Trends
The hair stage in Hall 11.2 hosted four enticing hair shows, attracting a record audience of 3,200. The Northern China artistic team for label.m, TONI&GUY’s professional brand, revealed the latest hairstyling techniques and international style trends through the “label.m 2009 Heavy Florals” Hair Show. Organised by their training institute in Asia, the Luis Kraemer international creative hair styling team from France, led by Thomas Wong, performed the “LK i:Contact” hair show, expressing the most trendy hairstyles of 2009. In MIZI Training School’s “MIZI 2009 Spring & Summer Hair Show – Dream · The tide of imagination”, imagination and dreams met up with electrifying trends. In the “2009 China Hair Design and Color Show”, China’s most influential stylists presented creations infused with Chinese characteristics.
Design & Seminar Zone – Enhancing the Brand Creation and Image of China
The “Why Design and Branding are Today’s Keys to Business Success in China” seminar presented by Jean-Michel Hostal, a senior design and brand consultant from France, was filled to over-capacity. Chinese packaging designers are yearning for the latest packaging information from abroad to inspire their creativity and improve brand image. Jointly organised with the Hong Kong Trade Development Council, the “Brand Management & Sales Strategies” seminar gathered design specialists and brand management consultants from Hong Kong to share how to put branding concept into practice in an enterprise, the secrets to establishing successful brands and the sales strategies to adopt for the mainland China cosmetic market under the current environment.
Style on Stage – Make-up Trends Live Show
“Style on Stage – Make-up Trends Live Show” in Hall 9.2 presents the irresistible allure of colour make-up. Non-stop live make-up shows by OFFICE, CATKIN, BAOZI, mesmerised the audience with make up trends for the new 2009 season.
High Level Forums Gathered Industry Professionals
Jointly organized with Cosmetic Observer magazine, the “2nd Development of the Cosmetic Market in China Conference: Chain Store Business Expansion” was a full-house event. Participants were high level chain store operators and outstanding distributors from key provinces. The climax of the event was the awards presentation held during the Organiser’s cocktail reception at the Guangzhou Shangri-la Hotel the first evening of the show. Outstanding retail shops recognized for their success included Guangzhou Gialen Cosmetics Co., Ltd, Nanjing Beautiful Madam Cosmetics Co., Ltd、and Love International Chain (China) Developing Co., Ltd. This conference is destined to become one of the most important occasions for the PCT industry in China.
On the second day of the fair, two high level forums were organized: “New Business Format: Franchises” covered the business models, laws and regulations, case studies of successes and look at the future development of the franchising business whilst the hottest industry issues amongst famous personal care and cosmetic product enterprises and distributors were debated in the “Personal Care Industry Distribution Channel Forum”.
All about SPA Beauty Live Presentation
The Spa sector is flourishing worldwide. The “All About Spa” showcase, located in Hall 10.3, provided a broad learning opportunity specially catered to the Spa professional. Theresa Chew, President of Spa & Wellness Association Singapore, spoke on “Global Spa & Wellness Trend” whilst Samantha Foster, Managing Director of Spa Source Asia Ltd, shared her insights and tips on “Winning with Retail”. In addition, experts from PEVONIA, HISTOMER, MATIS, BIOLINE and JANSSEN conducted live demonstrations of the latest spa products, trends and advance techniques, and share their successes in market operation.
The next edition of the Guangzhou International Beauty & Cosmetic Import-Export Expo (31st edition) shall take place from 24-26 September 2009 at the China Import And Export Fair PAZHOU COMPLEX Area B – Guangzhou.
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